Toksi - Omnizone

Revolutionizing Urban Mobility With A Custom Ride-Sharing Application

Omnizone helped Toksi create a powerful, feature-rich mobile platform that streamlined the ride-hailing experience while providing drivers with the tools and incentives needed to deliver exceptional service in a competitive market.

B2B2C

Ride Sharing

Native Mobile Apps

Marketplace

What The

Client Says

Omnizone transformed our business concept into a polished, market-ready application that exceeded our expectations. Their development team delivered a platform that not only looks beautiful but performs exceptionally well under real-world conditions. The intuitive interface and advanced features have been instrumental in our user acquisition strategy, helping us compete effectively against established players in the ride-sharing space.

Sarah Malik

CEO at Toksi

The Story BEHIND

Toksi entered the ride-sharing market with a vision to create a more driver-friendly platform that would address the growing dissatisfaction among gig workers in the transportation sector. The company recognized that driver retention was a critical factor in building a sustainable ride-sharing business, and that existing platforms often prioritized rider experience at the expense of driver earnings and satisfaction. With this insight, Toksi developed a business model that offered more favorable commission structures and incentive programs for drivers while still providing competitive pricing for riders.

However, they lacked the technical expertise to build a mobile application that could deliver this experience while meeting the high performance and reliability standards expected in the transportation industry. Toksi approached Omnizone with their concept, seeking a development partner who could transform their vision into a market-ready application capable of competing with established players. They needed a solution that would provide a seamless experience for both drivers and riders while incorporating innovative features that would differentiate their offering in a crowded marketplace

Industry CHALLENGES

Driver Acquisition and Retention

Ride-sharing companies face significant challenges in attracting and retaining qualified drivers in an increasingly competitive gig economy. High commission rates and unpredictable earnings have led to driver dissatisfaction and high turnover rates across the industry. Toksi needed a platform that would address these issues by providing drivers with transparent earnings information, fair compensation, and additional incentives to remain active on the platform. Omnizone's solution incorporated a comprehensive driver dashboard with real-time earnings tracking, achievement-based bonuses, and predictive demand mapping to help drivers maximize their income potential.

Real-Time Coordination and Matching

Efficient matching of riders with available drivers represents a complex technical challenge that directly impacts both user satisfaction and platform economics. Inefficient matching algorithms lead to longer wait times for riders and reduced earnings for drivers. The Toksi application required sophisticated real-time coordination capabilities that could account for variables such as current location, traffic conditions, vehicle type preferences, and historical performance data. Omnizone implemented an advanced matching algorithm that optimized for both proximity and driver rating, while incorporating machine learning components that improved match quality over time based on user feedback and ride completion data

Trust and Safety Concerns

The intimate nature of ride-sharing, where strangers share confined spaces, creates significant trust and safety challenges that platforms must address to gain widespread adoption. Both riders and drivers need assurance that the other party has been properly vetted and that mechanisms exist to report and address safety concerns. The Toksi platform needed to incorporate comprehensive safety features without creating excessive friction in the user experience. Omnizone's implementation included real-time ride tracking with location sharing, in-app emergency assistance, anonymous communication channels, and two-way rating systems to create accountability and build trust between all platform participants.

How We

Delivered

Requirements Analysis & Design
Implementation

Omnizone began by carefully analyzing the design specifications provided by Fleetenergies' partner agency, ensuring a comprehensive understanding of both the functional requirements and user experience objectives. The team mapped out how the complex data visualization components would function within the Webflow environment, identifying potential technical constraints and developing strategies to overcome them. This thorough preparation phase enabled Omnizone to accurately estimate development resources and timelines while establishing clear technical specifications for implementation.

MVP Development & Integration

The development team implemented the designs using a Webflow frontend combined with Xano for backend functionality, creating a low-code solution that balanced rapid development with robust performance. This approach allowed for the creation of dynamic dashboards displaying key metrics such as emissions per ton-kilometer, potential savings percentages, and comparative carrier efficiency. Special attention was given to implementing the data visualization components that would showcase Fleetenergies' patented technology, ensuring they accurately represented the underlying algorithmic capabilities while maintaining an intuitive user experience. Throughout development, regular coordination with the Fleetenergies team ensured the implementation accurately reflected their technical capabilities and market positioning.

Performance Optimization & Deployment

As development progressed, Omnizone conducted thorough testing to ensure the platform functioned smoothly across devices and browsers, with particular attention to the performance of data-heavy visualization components. The team implemented optimization techniques to ensure rapid loading of complex dashboard elements without compromising visual fidelity or functional capabilities. Upon completion of development, Omnizone handled the deployment process, ensuring proper configuration of the production environment and establishing monitoring systems to track platform performance. This careful attention to deployment details ensured the MVP was immediately ready for demonstrations to potential clients and investors, presenting a professional and reliable experience that accurately showcased Fleetenergies' innovative technology.

Technical
‍details

Frontend Technologies

Native iOS development with Swift, Native Android development with Kotlin, Custom UI component libraries for consistent branding

Backend Technologies

Node.js for API services, PostgreSQL database for transactional data, Redis for caching and real-time features, Firebase for notifications

Location and Mapping

Custom implementation of Google Maps API, Geofencing for accurate pickup zones, Turn-by-turn navigation integration, Real-time location tracking

Payment Processing

Stripe integration for secure payment handling, Multiple payment method support, Automated driver payout system

Outcomes

The Toksi ride-sharing platform has successfully established itself in a competitive market by delivering exceptional user experiences for both drivers and riders. The intuitive, feature-rich application has enabled Toksi to achieve impressive user acquisition and retention metrics, with driver churn rates significantly below industry averages due to the transparent earnings model and incentive programs.

The sophisticated matching algorithm has resulted in average wait times approximately 20% lower than leading competitors in the same markets, creating a competitive advantage in user satisfaction. The platform's emphasis on safety features has resonated strongly with female riders in particular, leading to higher-than-industry-average adoption rates among this demographic. From a technical perspective, the application has demonstrated excellent reliability with 99.9% uptime and consistent performance across varying network conditions.

The iOS application continues to maintain strong ratings on the App Store, with users specifically praising the intuitive interface and reliable GPS functionality. While the Android version is currently being redeveloped with enhanced features, the successful iOS implementation has provided Toksi with valuable insights for the next iteration.

From a business standpoint, the platform has enabled Toksi to establish operations in multiple urban markets and build a sustainable business model that balances driver earnings with competitive rider pricing, positioning the company for continued growth in the evolving urban mobility landscape.

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